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MSI Reproductive Choices UK launches new electronic patient records system

News from MSI UK  •  22 July 2021  • 4 min read



Press Release

London, 22nd July 2021

MSI Reproductive Choices UK launches new electronic patient records system

MSI Reproductive Choices UK (MSI UK) announces the launch of a new electronic patient record (EPR) system to ‘transform patient care’.

The new EPR will make it easier and quicker to book appointments, and by reducing the amount of time team members spend manually entering data, will increase the time available for direct nursing care. By fully integrating with other MSI systems, it will also ensure a seamless and joined-up experience, ensuring that patients’ preferences are shared and understood by all those caring for them. 

Empowering patients to take ownership of their care

Richard Bentley, UK Managing Director for MSI Reproductive Choices said: 

“This is a hugely significant moment for us. We are committed to delivering compassionate, high-quality services for all and are proud to be adapting and innovating to meet our patients’ needs. Introducing a new electronic patient record system is not just about new technology, it is more about transforming patient care, providing services in the way that suits them and ultimately empowering patients to take ownership of their care.” 

MSI UK began work on the EPR with IMS MAXIMS in April 2018 and has successfully delivered the new system despite the significant challenges of the pandemic, which saw a significant increase in people requesting support online. In response to the crisis, the leading abortion provider introduced digitally-enabled  healthcare via telemedicinevideo consultations and webchat, providing over 4,000 chats per month to meet patients’ needs for privacy and make accessing information and services easier. By capturing data and insights, the new EPR will also enable MSI UK to continue enhancing its services and rollout future digital initiatives to meet patients’ ongoing needs.  

Richard Bentley added: “This will provide the foundation for all MSI UK’s future digital innovations in patient-centred care and signifies a major transformational change. We are committed to investing in technology and are confident it will lead to a better experience for our patients.” 

Other advantages of the new system include removing the need for multiple systems to manage care, a reduction in paper forms, less manual repetition, and better communication internally between departments and with patients. 

Aklis Miah, Programme Manager for IMS MAXIMS, said:  

“Working on the MSI project has allowed us to showcase the versatility of the MAXIMS product whilst collaborating with a specialist organisation. The project has been a significant achievement and notable success to launch EPR during a pandemic. We would like to thank all involved in the project for their hard work and diligence and demonstrating the value of true partnership working. We’re looking forward to working together on future innovations.” 

Notes to Editors  

For interviews and further information please contact: 


Tel: 07769 166 516 

 For further information about IMS MAXIMS visit:  



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